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Mattel is the owner of one of the strongest portfolios of childrenu2019s and family entertainment franchises in the world. Our iconic brands have been inspiring generations of consumers and have deep emotional connections with a large fan base of children everywhere. Our brand portfolio has a range of categories such as Dolls, Vehicles, Infant, Toddler and Preschool, Action Figures, Games, Construction and Plush, and includes popular intellectual properties that we own or license in partnership with global entertainment companies.
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